Questions about leasing your land.

Approved standard locations under a signed lease start at $1,000 per year. Premium locations may earn up to 20% of the billboard's advertising revenue, to a maximum of $3,000 per location per year. Your exact amount depends on traffic exposure, visibility, advertising potential and the terms of your lease, and is written into your agreement before anything is built.

Premium locations are sites with strong advertising value — typically high daily traffic counts, long clear sightlines, frontage on a major highway or busy county road, or proximity to a town entrance or commercial area. We assess every site individually; whether a location is premium is confirmed in writing as part of your lease offer.

For premium locations, your annual payment is based on up to 20% of the qualifying advertising revenue earned by the billboard on your property, as defined in your lease. The total is capped at $3,000 per year — the revenue share is how a premium payment is calculated, not an extra payment on top of the $3,000 maximum.

For example (illustration only): if a board earns $10,000 in qualifying advertising revenue in a year, 20% is $2,000. If it earns $20,000, 20% would be $4,000, but the payment is capped at $3,000. The exact percentage, how revenue is defined and how payments are made are set out in your negotiated lease.

Landmark Outdoor Advertising is responsible for the billboard itself — design, permitting, installation, advertising sales, and ongoing maintenance and repairs. Landowners are not asked to pay for the structure. Responsibilities are spelled out in your lease.

Very little. A billboard typically needs a small footprint for its posts or base near the road, plus reasonable access for installation and occasional maintenance. The exact area depends on the sign size and on municipal setback rules, and is identified in your lease so you know precisely what portion of your property is involved.

No — Landmark handles the permit process. Depending on the location, billboards may need approval from the local municipality, the county and, near provincial highways, the Ministry of Transportation. As the owner you may be asked to sign a consent form supporting the application. If required permits can't be obtained, the location doesn't proceed.

Billboard leases are long-term, multi-year agreements, because installing a permanent structure is a significant investment. The specific term, renewal options and any termination provisions are negotiated and written into each lease, and we encourage you to review the agreement with your own lawyer before signing.

Not every property is a fit — traffic, sightlines, zoning and sign bylaws all play a role. If your property doesn't qualify, we'll let you know. There's no cost or obligation for submitting, and we may keep your details on file (with your permission) in case rules or advertising demand in your area change.

We're building a network of roadside locations across Southwestern Ontario, focused on busy highways, county roads and town approaches. Contact us for currently available locations.

Reach out through our advertising page with your business, target area and timing. We'll share available locations, sizes and rates.